Amidst the architectural splendor and sunset-kissed promenade, Viareggio stands as an elegant Belle Époque jewel. Blending art, beauty, and refined hospitality, the Grand Hotel Principe di Piemonte is a timeless icon of luxury, where elegance and history meet seamlessly. A favored retreat for international jet-setters, it offers a Michelin-starred gastronomic experience, a rooftop infinity pool overlooking the Gulf of Poets, and signature cocktails that capture the soul of this extraordinary corner of Versilia.
The Revival of the Grand Hotel Principe di Piemonte
A distinguished member of The Leading Hotels of the World, the Principe — as it is affectionately called by its habitués — has undergone a meticulous restoration by Florence-based S+S Studio, while its breathtaking rooftop infinity pool bears the signature of Marco Casamonti (Archea Associati). These thoughtful renovations honor the hotel’s rich history while adding a sleek, modern edge that exudes effortless luxury.
A Sensory Journey By Simone Corsini
But the real gem is found on the fifth floor: La Terrazza Rooftop Bar & Bistrot. Suspended between sky and sea, with an unparalleled view of Mar Tirreno, bar manager Simone Corsini has transformed this space into a sensory journey through time, drawing inspiration from the rich history of the hotel itself. At the heart of this narrative is Cocktail 101, a creation that marked the hotel’s centennial and quickly became a must-try for cocktail connoisseurs.
The Inclusive Power of Mixology
From 101 came Cocktail 102, a collaboration between Corsini and Davide Macaluso, the hotel’s F&B Director, which led to the “102 Oltre” project — a collection of exclusive cocktails where the eponymous 102 is more than just a masterpiece of mixology; it carries a powerful social message. This Negroni twist is inspired by a young member of AIPD Versilia (the Italian Association for People with Down Syndrome), turning the cocktail menu into a manifesto of inclusivity and diversity. Through the universal language of fine mixology, the Grand Hotel Principe di Piemonte continues to redefine elegance — its latest signature drink and innovative menu set to leave an indelible mark on the art of hospitality.
The article first appeared on Coqtail – for fine drinkers. Order your copy here
Images courtesy Grand Hotel Principe di Piemonte
