When not crafting a drink strategy or planning a mixology-themed event, Gegam Kazarian — known in the world of mixology as Kazaris — can often be found practicing martial arts on some mountain meadow, reconnecting with nature and shedding the stress of daily life.
The Story of Kazaris
Born in Armenia and adopted by Spain, this hospitality professional has shone a spotlight on the city of Yerevan by founding the country’s first Cocktail Week two years ago. His journey began with a degree in biochemistry, but life soon led him to Spain, where he worked his way up through the ranks — from waiter to chef, and eventually, to celebrated mixologist.
In 2006, he opened his first venue, Kazaris Lounge Bar, in Alicante. Then, nine years later, came Kazaris Lab, an exclusive location where just twelve guests at a time could embark on a carefully curated food pairing adventure. His globetrotting adventures, consultancy with the Robuchon group, and victories in various competitions culminated in the launch of yet another cocktail bar in Alicante in 2019.
Kazaris, the Voice of Armenian Hospitality Around the World
But when the pandemic struck and the hospitality industry came to a standstill, Kazaris made the bold decision to return to Armenia. This move sparked a new wave of creativity and innovation, igniting a revolution in the Armenian hospitality scene, which had previously remained somewhat insulated from global trends.
“We face a lot of political challenges with our ‘neighbors’, and for Armenians, traveling isn’t easy. Young people eager to explore the world often face visa issues, making it tough to visit Europe or America”, Kazaris shares.
The First Yerevan Cocktail Week
“That’s why I wanted to put Yerevan on the map for mixology enthusiasts — by hosting an event that would attract global talent and provide inspiration and training for our local hospitality professionals. I was inspired by Paola Mencarelli’s Cocktail Weeks and the Athens Bar Show“, Kazaris explains, “so I brought together industry leaders ready to share their expertise through seminars and guest shifts across the city’s bars”. But the experience doesn’t stop there. Each event dives deep into cultural themes, using architecture and art — and in 2025, music — to help visitors fully immerse themselves in Armenia’s rich history and traditions.
Gekinezdo, The Practice For Bartenders
Kazaris’s role as a mentor extends far beyond cocktails. “After three decades of martial arts, I’ve fused techniques from Aikido, Tai Chi, Wing Tsun, Qi Gong, Karate, and Japanese swordsmanship into a unique practice I call GeKiNezDo, tailored specifically for bartenders. It’s not about fighting off rude customers”, he jokes, “but it prepares the mind and body for long hours of work. It clears negative thoughts and, through breathing techniques, channels energy in the right direction.
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